Ri
Wabi-sabi and the spirit of the tea ceremony as expressed by ZENRI
ZENRI is a sake brand in the spirit of Sen no Rikyu, embodying the Wabi-sabi aesthetic and the spirit of the tea ceremony. Its simple yet profound flavor transforms each fleeting moment in harmony with nature into something special, bringing a sense of calm and deep fulfillment to your heart. With ZENRI, embrace the quiet beauty in every sip and take a moment to center yourself in the flow of daily life.
The spirit of the tea ceremony
A drink that embraces the spirit of the tea ceremony
ZENRI brings tranquility and harmony to the mind.
The spirit of the tea ceremony, which Sen no Rikyu developed, is rooted in Zen philosophy and emphasises ‘purification of the mind through a cup of tea’.
The tea ceremony is about reducing waste and being mindful in the simplest of ways.
ZENRI also has something in common with the spirit of the tea ceremony, and a cup of ZENRI can bring peace and deep spiritual harmony to the mind of the drinker.
Wabi-sabi
A drink that embodies wabi-sabi
The quiet beauty of ZENRI
Wabi-sabi is at the heart of the Japanese aesthetic, the idea that beauty is found in simplicity and imperfection.
This has something in common with the Zen concepts of ‘impermanence’ and ‘harmony with nature’, and is reflected in the taste and presence of ZENRI. ZENRI does not seek to be ostentatious, but offers a quiet yet profound taste, in which the imperfect and ephemeral beauty of nature can be felt.
The very spirit of wabi-sabi is embodied in a cup of ZENRI.
Once-in-a-lifetime encounter
Once-in-a-lifetime experience that goes with the seasons
A unique moment created by ZENRI
The idea of 'once-in-a-lifetime experience' is valued in the tea ceremony, and ZENRI also offers a special experience for that moment through its seasonally changing drinks.
Just as the tea ceremony is a way of savouring a cup of tea in a small space and time, with all the senses sharpened, so we wants you to enjoy every drop of ZENRI.
