About ZENRI
Japanese Sake from Kyoto to the World.
Japanese Sake
from Kyoto to the World.
Through sake, we want to bring Japanese
philosophy and beauty to the world.
With our thought,
"We want to bring the wonderful philosophy of Japan to the world" — this is our heartfelt desire.
Japan has a long history of great philosophies and ideas.
Zenri is a sake that carefully embodies these philosophies and ideas and conveys the charm of Japan.
Through sake that no one has ever tasted before, born of tradition and innovation, we bring Japanese philosophy from Fushimi, Kyoto, to the world.
The philosophy of Zenri is the idea of Zen that resides in Japan.
We hope that the people who work hard and have busy lives can spend “time where the spirit of Zen resides” through ZENRI and feel the traditional Japanese aesthetic concept of perceiving beauty in imperfection, “Wabi (simplicity),” and “Sabi (transience).”
We wish to deliver the time for you to face your inner self and return to your “true self”. It is a sake with such feelings for “Zen.”
Philosophies of ZENRI
1350 years of tradition and innovation
Founded in 1673 (the first year of the Enpo period).
ZENRI was born in a long-established sake brewery in Kyoto that has been in business for 350 years since the Edo period.
Throughout our long history, we have devoted ourselves to brewing “handmade” sake.
While linking the traditional technology that has been handed down, we continue to create the next-generation sake by merging new technology.
In addition, we aim to contribute to Kyoto by preserving and promoting the appeal of sake worldwide. Ultimately, we seek to support the primary industry (agriculture, mainly rice farming), the secondary industry (brewing), and the tertiary industry (tourism).
2Kyoto, Terroir
We believe that the uniqueness of sake is created by the brewery, the land, and the local people.
ZENRI uses rice from Kyoto, water from Kyoto, and the hands of Kyoto's people to bring out the unique characteristics of the land and its exceptional flavor for you to fully enjoy. We also strive to connect the traditional sake brewing industry to the future.
3The Philosophy of Zen
Zen philosophy is to focus on the “present.”
Enjoy the time of 'ZENRI' amidst your busy daily life.
Face your inner self and make the time to return to your ”true self.”
By eliminating what is unnecessary and embracing your true self, you can see 'what is really important = the true essence.'
The Japanese sake brand, ZENRI, embodies the spirit of Zen.
4“Wabi” and “Sabi”
The beauty of “Wabi (simplicity)” and “Sabi (transience)”
that has been passed down and refined by the masters of the Japanese tea ceremony after Sen no Rikyu was established.
We aim for new but traditional tastes with a design that finds beauty and delicacy even in silence.
Beyond the visible form and beauty, we want you to sense the true essence that lies beneath.
5Evolution Process, Limited Production
We will continue to evolve.
Selling more products is not our goal.
To realize our vision, we will repeat many challenges and failures.
We want to continue to walk this path of trial and error together with those who share ZENRI's philosophy.
Therefore, it cannot be mass-produced.
If one bottle of delicious sake is brewed, we want to deliver it to someone's life.
We will continue to make innovative evolution purely to brew delicious sake.
